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From major data to logistics, all aimed at enhancing the buyers’ buying expertise. Despite Coupang’s promises to address its personal labor concerns, the larger financial currents in which it is placed only deepened during the pandemic. Worldwide e-commerce exploded thanks to store closures and social distancing, and the market is projected to record close to $5 trillion in sales worldwide by the end of 2021. “What has produced Coupang’s rocket delivery doable was its massive employment and investment,” the enterprise…